Restaurant Startup features restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love, who vie to invest their own money in restaurant concepts they believe could make them millions. Joining the rotation this season is restaurateur and consultant Elizabeth Blau, a top player in the Las Vegas dining scene and an advisor to hospitality companies around the world.
Each week on Restaurant Startup, two teams are invited to pitch their ideas to the investors. But only one team will receive the opportunity of a lifetime. The chosen team is given the keys to a working restaurant in Los Angeles. They get 36 hours and $7,500 to put their concept to the test and create a business plan; come up with a branding campaign; and finally, launch their dream restaurant. Under the watchful eye of culinary consultant Antonia Lofaso, the aspiring food moguls open their doors, serve their food, and test their concept on the public. Based on the reaction from the diners, the quality of the branding, and the viability of the business plan, Bastianich, Love, and Blau decide whether or not they will put their own money on the line to make someone’s dreams come true – and, hopefully, make big money for themselves.